Agenda: Thursday, June 25

THURSDAY | YOUR SOCIAL SYNERGY

Thursday is dedicated to video content creation strategy and execution on major social media platforms. As the lines blur between live production and creative within athletic departments, many are looking to take a more streamlined approach to video content. However, that doesn’t mean that each social media platform still doesn’t possess its own inherent qualities and paths to video success. Break down standards and best practices in content ideation, staff organization, and gear deployment in this in-depth workshop that will surely bolster your team’s engagement.

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Time	Session
12:30 - 1:30 p.m.	Panel: Capturing the Moment – Advice From the Front Lines of Championship Social Video Engagement through highly produced video for social media skyrocketed again this year with innovative athletic departments finding new and captivating ways to tell their stories, intrigue recruits, and entice longtime supporters. There’s no better time to capitalize on the hype around a program than during a championship run. Content creators from teams that have enjoyed championship moments share their advice for organizing resources and gaining access, as well as break down the tools of the trade that help them deliver thumb-stopping content their viewers will never forget. Confirmed Panelists: Brandon Berrio, Louisiana State University, Associate Director of Creative and Digital Content Jonathan Gantt, Clemson University, Associate AD/Creative Solutions Maggie Tyler, James Madison University, Director of Video Services Alyson Vander Steen, North Dakota State University, Assistant Athletic Director – Marketing and Fan Engagement
1:30 - 1:45 p.m.	VITEC IPTV Case Study: Scalable Solution for LSU VITEC’s IPTV Platform was originally deployed in LSU’s Tiger Stadium to replace the limited capability RF-broadcast system. The new IPTV offering delivers advanced video and digital signage capability, plus it is a scalable solution that supports IPTV deployments in facilities across the campus. The case study will highlight the technical requirements and benefits of a scalable IPTV solution. Presenters: Josh Green, LSU, Video Production Specialist Andy Wagner, VITEC, Sales Manager, Collegiate Sports
1:45 - 2:15 p.m.	Tech Focus: Campus Connection With the sports video industry on the precipice of faster delivery and connectivity mechanisms like 5G, WiFi-6, and ATSC 3.0, what transport trends should you be considering? Whether it’s getting signals back into your broadcast center in an at-home production model or delivering your live video content to more platforms more smoothly via IP, vendors on the frontlines share what deserves your confidence and what needs more time to mature. Moderator: Ken Kerschbaumer, SVG, Executive Director, Editorial Panelists: Tom Buffolano, LTN Global, Vice President, Sports Chris Crump, Comrex, Senior Director of Sales Matt McEwen, TVU Networks, VP of Product Management
2:15 - 3:00 p.m.	Panel: Generation Now – Lessons from the Stars of the IGTV Playmakers Campaign This year, Facebook and Instagram teamed up to introduce a program that spotlighted student content creators considered rising stars in the sports video business. These students worked together to create incredible content for Instagram’s IGTV from the sidelines of championship events like the CFP Championship Game and the Women’s Final Four. These “IGTV Playmakers” break down their experiences while also sharing their creative advice for vertical video, intimate access, and finding success in mobile first video. Moderator: Shanae Dixon, Instagram, Partner Solutions Manager Panelists: Maddie Anderson, University of Oregon, IGTV Playmaker Sam Bowen, University of South Carolina, IGTV Playmaker Kailee Collins, University of Connecticut, IGTV Playmaker Mary Desmond, Virginia Tech, IGTV Playmaker Ashley Gutierrez, Florida International University, IGTV Playmaker
5:00 - 6:00 p.m.	NETWORKING HAPPY HOUR: Social Send-Off Join us for a curated, themed Networking Happy Hour on Zoom, where you can converse and connect with your colleagues in the sports video production community. Sign off of a week’s worth of learning with a collaborative conversation around storytelling and video production geared for success across the growing array of social platforms. Tell us how you really feel about vertical video!